Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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Email marketing is one of the most measurable marketing tactics on the planet. You can track everything from who opened and clicked your campaigns, to where in the world the subscriber lives and which links they clicked on.Next Process
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.Next Process
First, your subject line should be relevant to your audience. It should address your reader’s concerns. If I’m sending an email to a list of mid-level marketers and I know that one of their primary stressors is not having enough time in their days, I might use a subject line that says, “Ready to save time on your marketing?” I’m hoping that by phrasing my offer in terms of a value proposition that is relevant to my readers, they’ll be intrigued and want to find out how I can help them solve their problem.Next Process
The subject line is the gatekeeper in the world of email marketing. Write a good one and you’ll see a satisfying open rate. Write a poor one and you’ll suffer the sound of crickets in the background of your campaign.Next Process
CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.Next Process